BOSSFOX // Bling Wipes Founder Ellie Richardson

BOSSFOX // Bling Wipes Founder Ellie Richardson

Posted by Chelsea Moore on

It all started with a classic, boy-meets-girl love story. Boy meets girl, boy and girl fall in love, the two get married, and the rest is history… except this little tale didn’t end there. Ellie and Evan Richardson (said boy and girl) worked together to create Bling Wipes so that the sparkle of their love (and Ellie’s diamond ring) never faded.

Ellie is the type of business partner we dreamed about. Not only did she develop a wonderful product that is the perfect addition to any BOXFOX, she is kind, thoughtful, engaged and always looking out for us. We're so honored that she believed in us enough to sell to us when we were just starting out and that she continues to grow with us as we build boxes for more brides, birthday babes, moms, co-workers, and everyone in between.

Get to know more about Ellie and Bling Wipes below. We know you will adore them as much as we do.

• • •

NAME / Ellie Richardson

HOMETOWN / La Canada, CA


EDUCATION / USC, BA Public Relations BA Art History

What is a lesson that you live by?

There is no way to happiness, Happiness is the way.

What about Bling Wipes are you most proud of?

This is a tough question. Some days it’s still hard for me to believe that I had an idea for something and took it from a concept in my head to an actual product on shelves. Knowing that people use it, love it and even purchase it for friends makes me so happy. I love seeing the look on people’s faces after I clean their engagement rings and hearing the, “Wow!” or “It hasn’t looked like this since the day he gave it to me.” That kind of feedback keeps me going.

What is your favorite travel destination and why?

We have a family home in Oceanside, CA and that is by far the most fun and relaxing right now. We have a 2 year old little boy and a baby girl on the way so family friendly is pretty key for us. At the beach we can spend the entire day with our toes in the sand, cook big family meals and enjoy a little R&R. For a major destination, send me to the South of France or Florence, Italy any day!

What are your bag essentials?

My husband would tell you I am a chronic over packer and always have too many bags! To me, sometimes everything is essential. For a quick weekend trip I’d say a great hat, walking shoes for exploring, a few cute outfits and definitely some cozy clothes for relaxing. My toiletry bag would include Coola sunscreen, Klorane dry shampoo, mascara, blonde bobby pins and Bling Wipes, of course!

Day at the spa or hiking in the mountains?

Both! I’ll lead you on a hike and then right to the spa. I think little rewards, like a day at the spa, are the best thing for recharging your battery after a lot of hard work. It’s good for mind, body and spirit.

What's at the top of your bucket list?

I think the best trips and experiences are the spontaneous ones. You see a picture in a magazine and you say, let’s go there! With a little planning you are off on a fun adventure. I’ve never been a big bucket list person. I honestly just hope I am the best wife and mother I can be. I want to teach my kids about all the world has to offer and all they can offer back to the world.

What inspires you?

Success. Reading positive reviews about our product or aligning with new stores or sales channels is so exciting to me. It gives you a natural high and motivates you in a way that no amount of coffee can. I also love watching my friends succeed in their endeavors. I have so many creative and entrepreneurial friends that it is impossible to not feed off of the success around me. A good walk outdoors can also bring a lot of inspiration.

Who has influenced you the most to get where you are today?

My husband. Without him I don’t think I would have believed in myself enough to get where I am today. We joke that he is my project manager but he really is my greatest supporter and inspiration. He brings out the best in me and I couldn’t imagine my life without him.

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