Want to know the secret behind sending quality gifts that deliver results? BOXFOX has cracked the code behind corporate gifting, and we want to share our expertise with you! We’ve been working with small businesses to Fortune 500 companies for almost a decade - trust us, we know how to make an impact.
Tip #1: Curate around a theme
Separate the reason for gifting versus the theme of the gift. “Birthday” and “thank you” is not a theme - it’s a reason! When was the last time you went to a “birthday” themed birthday party? Being thoughtful and inspired by a theme can deliver your message more effectively, plus the box presentation will stand out more if it has this extra level of pizazz.
Celebrate the individual, and be creative! They probably don’t need another company branded notebook and pen, especially if you’re celebrating something personal and special. Some of our favorite popular corporate gifting themes for 2023 are wellness, growth, and balance. All these themes center around the individual recipient, even within a corporate setting. Studies show people perform better at work when we are able to recharge offline. Growth is a fun theme in the springtime, while playing into either company or personal growth. Fostering a healthy work-life balance with a charcuterie hosting, travel minded, or game night gift brings some whimsy and thoughtfulness to your recipient as a complete person, not just as an employee or partner.
Tip #2: Gift intentionally
No fluff or filler, only quality. Every item in your gift box has a purpose and contributes to the gift as a whole. Are you sending them a coffee and tea themed box? Well they might need a collapsible travel mug to drink their hot beverages from! And what about honey, a coffee bag scoop clip, and treat to enjoy with their beverage? Every item not only relates to the theme, but adds to it!
Be mindful of the logistics. Sending them a room drop gift? We’ll make sure all products and their gifting vessel is travel friendly or can be used on site! Details are key when putting yourself in the recipient’s shoes. BOXFOX offers alternate vessels besides our signature original creme and matte black boxes so that the vessel and contents are easy to transport.
Enhance what they likely already have. Instead of giving them duplicates of common essentials, introduce them to something new! Nobody needs another branded plastic water bottle in a wellness gift, but maybe a fitness towel, shower steamer, and mindfulness prompt cards will excite them.
Tip #3: Incorporate personal touches
Focus on aspects that are unique to your company culture! This could be as simple as playing up brand colors, or incorporating matcha since everyone in your office is obsessed. Going the extra mile and personalizing your gift makes a greater impact to your recipient, appearing uniquely custom instead of “off the rack.”
Giving back while you are gifting them. Do you have a charitable initiative? We can incorporate brands that are like minded and give back to the community, or even include a note for a donation placed on your recipient’s behalf!
Promote accolades that relate to your company, brand, or specific initiative. Are you celebrating Black History Month? We can research, pitch, and source products from only Black owned businesses to celebrate and support them. Honoring the intention of your gift is so important!
Incorporate branding, but tastefully. Mindful branding can be a great way to escape the kitsch of typical swag, and when incorporated onto the packaging or elevated products, can be a great addition to your gift. If you want your gift to be more luxe and meaningful, we suggest only branding the box and card! Or we can engrave or screen print a logo on a quality product so that your recipients constantly have eyes on your brand.
We know your recipients will love their BOXFOX gifts and can’t wait to work with you to create a theme that centers around intentional products with personal touches.
Reach out to our expert gifting team to help execute your next gifting send!
