Tell a story // All gifting points back to a relationship, whether it's friend to friend, boss to employee, family to family. Use a gift as an opportunity to tell a story about what someone means to you and the relationship you share.
Gift with intention // Gifting for the sake of gifting is what got us to the place that existed before BOXFOX. It all boils down to thinking about the moment and the recipient coupled with the selection of products to reflect that.
Be authentic // Being thoughtful is why we're here. Paying attention to details will show them how much you really care. Let’s say you have a friend who’s always complaining about her hands feeling too dry—maybe gift her a Tocca hand cream in her next BOXFOX.
Don't spend above your means // Whether it's a small token or a grand gesture, you can make it pretty and personal. Selecting two small blush pieces in a mini BOXFOX for your college roommate's birthday is going to be worth so much more than the money behind it. Build a BOXFOX is a great way to work backwards from any budget. (PS. Your first box ships free!)
Utility // We always want our products to have functionality, making sure that the recipient is actually going to use what we offer. Don’t rely on splurging, buying wasteful and meaningless products just to prove that you did something for someone. Send them something they’re actually going to use and it'll be a home run every time.