Whether your client relationships are so deep you’re getting the annual family holiday card or you’ve just won that dream account and are trying to deepen your connection, a solid retention strategy is the best way to ensure your business relationships stay healthy. Why? Because the buck doesn’t stop once the contract is signed.
Here are a few reasons to double down on your client retention strategy this year and how you can use BOXFOX to help you stay top of mind for the people and teams who matter the most to your business.
1. Your best clients deserve to be treated the best
Gone are the days of the transactional business relationship. Your clients are the backbone of your business, so it’s important to treat the ones who have been there through it all with respect and gratitude and the new ones with warmth and excitement. BOXFOX is a great tool for this very reason - the box you send is sure to be tailored to them and your unique business relationship - with premium pieces that speak volumes more than just another bottle of wine or steak dinner.
2. Start with valuable experiences
Building a memorable experience for your clients should always be a top priority. Experience-based gifting has always been at the heart of BOXFOX’s corporate business so trust us—we know what we’re talking about. Start by thinking about who your clients are and the desired message you’re intending to send, and voila — you have a gift that surprises, delights and stands out from the rest of the pack because it creates a memorable moment for each recipient.
3. Make them feel like part of your inner circle
Think back to a time you bought a a loved one or friend a gift that was just MADE for them. Their eyes lit up, their smile was genuine and guaranteed you still see them using whatever it is you gave them. That same attention to detail should apply to your client gifts and is why retention gifting can be such a valuable business tool: there’s nothing better for ROI than making a client feel special and guaranteed they’ll return the favor. BOXFOX is great for relationship building (for teams and individuals alike!) because it offers a way to tailor your outreach according to all the unique milestones in your client relationships and will make each client feel like you truly know them, value their interests, and see them as a true peer.
4. Create ongoing engagement
An extension of the previous point, your retention strategy should be an ongoing drumbeat throughout the year. Don’t worry, accelerating that cadence is not as daunting as it sounds. Our Corporate Concierge team is here to help you build out a tailored retention strategy on a monthly, quarterly or yearly basis. You can work with us to create timely moments in a structured and streamlined way, whether it’s to launch a new product, reach out seasonally to share in a new beginning, or prepare stakeholders for a quarterly announcement.
Whether you’re sending 25 or 25,000, BOXFOX offers a turnkey way to get your retention strategy up and running in 2019. We help you create, build and deploy a fully custom gifting suite, every time — so you can rest easy knowing your client relationships are thriving.
Send an email to concierge@shopboxfox.com to get started today!
